Greetings! As we wrap up 2022, and I write my final article for a few months, I want to leave you with some simple tips for maintaining your online presence in 2023.
Google My Business
Make sure you’ve got access to your Google listing, as the platform is evolving and unveiling new features.
Make it a New Year’s Resolution to keep your listing up to date. Don’t skimp on filling out your entire profile – it’s an easy and free way for you to up your findability online.
If you are a public-facing employee at a large corporation, make your own listing! This will travel with you easily if you change companies, and you won’t get stuck listed as “closed,” or at an address and phone number that is no longer your own.
Don’t wait for your website to be completely out of date to call your website host for an update!
January 1 is a great time to implement consistent updates or a redesign for the new year. Many companies (cough, cough, Wordy Girl Creative) offer packages that give you routine updates for a low monthly fee.
Think quality over quantity in 2023. Posting low-quality graphics and copy multiple times a day does more harm than good… Instead, focus on a few quality updates, and grow from there.
I won’t give away all the tricks of the trade, but I’ll start taking strategy bookings again in the spring. Email email@example.com to get on the list.
Email & SMS Blasts
If you’re doing routine email or SMS marketing, I challenge you to ask yourself why. What’s the end goal? Is there a purpose to the content, or are you checking a box?
Consider the end goal of email marketing, then reevaluate your strategy and frequency.